Evans, Martin J <br/><br/>
Applied Consumer Behaviour 

 - New York  Addison-Wesley Publishing Company  1996 
 - 382p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>social science--commerceManagement
<br/><br/><label>Dewey Class. No.: </label>381.3  / EVA-A