TY  - BOOK
AU  - Gupta, Vaswar Das
TI  - Marketing Mantra: the Real Story of Direct Marketing in India
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MBA LIBRARY
KW  - technology
KW  - general managementManagement
ER  -