TY  - BOOK
AU  - Dholakia, Nikhilesh
TI  - Marketing Management: Cases and Concepts
U1  - 658.8 
PY  - 1978///
CY  - DELHI
PB  - MACMILLAN INDIA LIMITED
KW  - MBA LIBRARY
KW  - technology
KW  - general managementManagement
ER  -