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Publication details: New York AIMS International Journal of Management 2013
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.05 GUP-V.

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Publication details: Thiruvananthapuram Institute of Management in Kerala 2009
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.05 INS-V.

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Publication details: New Delhi Sage Publications 2012
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.05 I CHA-V.

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Publication details: Bangalore Indian Academy of Sciences 1999
Availability: Items available for loan: SB LIBRARY (1)Call number: 620.05 GAN-V.

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Publication details: Bangalore Indian Academy of Sciences 1999
Availability: Items available for loan: SB LIBRARY (1)Call number: 620.05 GAN-V.

Principles of Marketing by
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Publication details: New Delhi Prentice-Hall of India 2001
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8 KOT-P.

Brand Rejuvenation:How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing by
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Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.827 LEH-B.

How to Write a Marketing Plan by
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Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8 JOH-H.

Guru in a Bottle:The Art of Influencing and Selling by
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Publication details: New Delhi Kogan Page 2013
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.85 KOL-G.

Questionnaire Design by
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Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.83 BRA-Q.

Operations Research:Principles and Applications by
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Publication details: New Delhi Prentice-Hall of India 2010
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.4034 SRI-O.

Mastering Marketing by
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Publication details: New Delhi Viva Books 2008
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8 BRO-M.

How to Succeed at Retail:Winning Case Studies and Strategies for Retailers and Brands by
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Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.87 LIN-H.

Malcolm Mcdonald on Marketing Planning:Understanding Marketing Plans and Strategy by
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Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8902 MCD-M.

Winning Strategies for the Indian Market by
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Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.30954 DAY-W.

Shopper Marketing:How to Increase Purchase Decisions at the Point of Sale by
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Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8 STA-S.

Market Intelligence:How and Why Organizations Use Market Rsearch by
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Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8 CAL-M.

WHY C R M DOESN`T WORK by
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Publication details: New Delhi Kogan Page 2000
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.812 NEW-W.

MARKETING MANAGEMENT by
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Publication details: New Delhi Kalyani Publishers 2005
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.8 SON-M.

Fundamentals of Financial Management by
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Publication details: New Delhi Tata Macgraw-Hill 1998
Availability: Items available for loan: SB LIBRARY (1)Call number: 658.15 CHA-P.

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