<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[ST BERCHMANS CENTRAL LIBRARY Search for 'su:&quot;Advertising&quot;']]> </title> <link> /cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Advertising%22&#38;sort_by=relevance&#38;format=rss </link> <atom:link rel="self" type="application/rss+xml" href="/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Advertising%22&#38;sort_by=relevance&#38;format=rss"/> <description> <![CDATA[ Search results for 'su:&quot;Advertising&quot;' at ST BERCHMANS CENTRAL LIBRARY]]> </description> <opensearch:totalResults>53</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Advertising%22&#38;sort_by=relevance&#38;format=opensearchdescription"/> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dsu%253A%2522Advertising%2522" startPage="" /> <item> <title> Advertising </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=28473</link> <description> <![CDATA[ <p> By Kirkpatrick, C A.<br /> Misplace Un Known 1958 .<br /> 638p. </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=28473">Place hold on <em>Advertising</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=28473</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=50083</link> <description> <![CDATA[ <p> By Aaker, David A.<br /> New Delhi Prentice-Hall of India 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=50083">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=50083</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=50084</link> <description> <![CDATA[ <p> By Aaker, David A.<br /> New Delhi Prentice-Hall of India 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=50084">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=50084</guid> </item> <item> <title> Advertising:Principles and Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=53109</link> <description> <![CDATA[ <p> By Wells, William.<br /> N Delhi Jaico Book Distributers 1992 .<br /> 690p. </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=53109">Place hold on <em>Advertising:Principles and Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=53109</guid> </item> <item> <title> Advertising Management: Concepts and Cases </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=54646</link> <description> <![CDATA[ <p> By Mohan, Manendra.<br /> New Delhi Tata Macgraw-Hill 1989 .<br /> 418p. </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=54646">Place hold on <em>Advertising Management: Concepts and Cases</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=54646</guid> </item> <item> <title> Ntc`s Dictionary of Advertising </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=56141</link> <description> <![CDATA[ <p> By Wiechmann, Jack G.<br /> Bombay Viva Book Pvt Ltd 1998 .<br /> 222p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=56141">Place hold on <em>Ntc`s Dictionary of Advertising</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=56141</guid> </item> <item> <title> Radio </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=81463</link> <description> <![CDATA[ <p> By Bhavnani, H D.<br /> Delhi Hind Pocket </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=81463">Place hold on <em>Radio</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=81463</guid> </item> <item> <title> Contemporary Advertising </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=97104</link> <description> <![CDATA[ <p> By Arens, William F.<br /> New Delhi Tata Macgraw-Hill 2006 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=97104">Place hold on <em>Contemporary Advertising</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=97104</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=97132</link> <description> <![CDATA[ <p> By Rathor, B S.<br /> Mumbai Himalaya Publishing House 1984 .<br /> 363p. </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=97132">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=97132</guid> </item> <item> <title> Foundations of Advertising Theory &amp; Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=97148</link> <description> <![CDATA[ <p> By Chunawalla, S A.<br /> Mumbai Himalaya Publishing House 1999 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=97148">Place hold on <em>Foundations of Advertising Theory &amp; Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=97148</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=97179</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> Delhi Pearson Education 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=97179">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=97179</guid> </item> <item> <title> Organization Design, Chance and Devolopment: Text, Cases and Reading </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=98055</link> <description> <![CDATA[ <p> By Rao, M G.<br /> New Delhi Discovery 1994 .<br /> 324p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=98055">Place hold on <em>Organization Design, Chance and Devolopment: Text, Cases and Reading</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=98055</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=98427</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> New Delhi Prentice-Hall of India 2000 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=98427">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=98427</guid> </item> <item> <title> Advertising and Marketing </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=98915</link> <description> <![CDATA[ <p> By Kuegler, Thomas J.<br /> New Delhi Prentice Hall 2000 .<br /> 536p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=98915">Place hold on <em>Advertising and Marketing</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=98915</guid> </item> <item> <title> Creativity in Organizations </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=98949</link> <description> <![CDATA[ <p> By Jacob, Nina.<br /> Allahabad Wheeler Publishing 1998 .<br /> 268p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=98949">Place hold on <em>Creativity in Organizations</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=98949</guid> </item> <item> <title> Foundations of Advertising Theory &amp; Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=99052</link> <description> <![CDATA[ <p> By Chunavalla, S A.<br /> Mumbai Himalaya Publishing House 1999 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=99052">Place hold on <em>Foundations of Advertising Theory &amp; Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=99052</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=99053</link> <description> <![CDATA[ <p> By Aaker, David A.<br /> New Delhi Prentice-Hall of India 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=99053">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=99053</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=99054</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> New Delhi Prentice-Hall of India 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=99054">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=99054</guid> </item> <item> <title> Principles of Public Relations </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=99408</link> <description> <![CDATA[ <p> By C S, Rayudu.<br /> Mumbai Himalaya Publishing House 1997 .<br /> 175 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=99408">Place hold on <em>Principles of Public Relations</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=99408</guid> </item> <item> <title> Foundations of Advertising Theory &amp; Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=103757</link> <description> <![CDATA[ <p> By Chunawalla, S A.<br /> Mumbai Himalaya Publishing House 1999 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=103757">Place hold on <em>Foundations of Advertising Theory &amp; Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=103757</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=104222</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> Delhi Pearson Education 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=104222">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=104222</guid> </item> <item> <title> Advertising and Sales Promotion </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=104470</link> <description> <![CDATA[ <p> By Kazmi, S H H.<br /> New Delhi Excel Books 2001 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=104470">Place hold on <em>Advertising and Sales Promotion</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=104470</guid> </item> <item> <title> Advertising and Promotion: An Integrated Marketing Communications Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=105088</link> <description> <![CDATA[ <p> By Belch, George E.<br /> New Delhi Tata Macgraw-Hill 2003 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=105088">Place hold on <em>Advertising and Promotion: An Integrated Marketing Communications Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=105088</guid> </item> <item> <title> Contemporary Advertising </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=105143</link> <description> <![CDATA[ <p> By Arens, William F.<br /> New Delhi Tata Macgraw-Hill 2006 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=105143">Place hold on <em>Contemporary Advertising</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=105143</guid> </item> <item> <title> Advertising and Promotion: An Integrated Marketing Communications Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=115070</link> <description> <![CDATA[ <p> By Belch, George E.<br /> 2003 Tata Macgraw-Hill </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=115070">Place hold on <em>Advertising and Promotion: An Integrated Marketing Communications Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=115070</guid> </item> <item> <title> INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=115123</link> <description> <![CDATA[ <p> By Clow, Kenneth E.<br /> 2002 Prentice-Hall of India </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=115123">Place hold on <em>INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=115123</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=117607</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> New Delhi Prentice-Hall of India 2000 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=117607">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=117607</guid> </item> <item> <title> Evaluating Public Relations:A Best Practice Guide to Public Relatio s Planning, Research &amp; Evaluation </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=117973</link> <description> <![CDATA[ <p> By Watson, Tom.<br /> New Delhi Kogan Page 2005 .<br /> vii+2 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=117973">Place hold on <em>Evaluating Public Relations:A Best Practice Guide to Public Relatio s Planning, Research &amp; Evaluation</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=117973</guid> </item> <item> <title> Crisis Communication:Practical PR Strategies for Reputation Management and Company Survival </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=117980</link> <description> <![CDATA[ <p> By Anthonissen, Peter F.<br /> New Delhi Kogan Page 2009 .<br /> xviii </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=117980">Place hold on <em>Crisis Communication:Practical PR Strategies for Reputation Management and Company Survival</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=117980</guid> </item> <item> <title> Develop Your PR Skills </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=118021</link> <description> <![CDATA[ <p> By Richardson, Neil.<br /> New Delhi Kogan Page 2010 .<br /> viii+ </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=118021">Place hold on <em>Develop Your PR Skills</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=118021</guid> </item> <item> <title> Sareeri </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=120333</link> <description> <![CDATA[ <p> By Manicheri, Santhosh.<br /> Kothamangalam Saikatham Books 2012 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=120333">Place hold on <em>Sareeri</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=120333</guid> </item> <item> <title> Sareeri </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=120334</link> <description> <![CDATA[ <p> By Manicheri, Santhosh.<br /> Kothamangalam Saikatham Books 2012 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=120334">Place hold on <em>Sareeri</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=120334</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=128174</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> New Delhi Prentice-Hall of India 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=128174">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=128174</guid> </item> <item> <title> Advertising:Principles and Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=128175</link> <description> <![CDATA[ <p> By Wells, William.<br /> N Delhi Jaico Book Distributers 1992 .<br /> 690p. </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=128175">Place hold on <em>Advertising:Principles and Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=128175</guid> </item> <item> <title> INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=128187</link> <description> <![CDATA[ <p> By Clow, Kenneth E.<br /> New Delhi Prentice-Hall of India 2002 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=128187">Place hold on <em>INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=128187</guid> </item> <item> <title> Communication and Advertising </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=130260</link> <description> <![CDATA[ <p> By Brooks, Pamela.<br /> New Delhi Infinity Books 2005 .<br /> 102p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=130260">Place hold on <em>Communication and Advertising</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=130260</guid> </item> <item> <title> Advertising and Promotion: An Integrated Marketing Communications Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=130611</link> <description> <![CDATA[ <p> By Belch, George E.<br /> New Delhi Tata Macgraw-Hill 2003 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=130611">Place hold on <em>Advertising and Promotion: An Integrated Marketing Communications Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=130611</guid> </item> <item> <title> Advertisig Management:An Indian Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=131788</link> <description> <![CDATA[ <p> By Agarwal, P K.<br /> Meerut Pragati Prakashan 2003 .<br /> 600p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=131788">Place hold on <em>Advertisig Management:An Indian Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=131788</guid> </item> <item> <title> Advertising Management:An Indian Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=131789</link> <description> <![CDATA[ <p> By Agarwal, P K.<br /> Meerut Pragati Prakashan 2003 .<br /> 600p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=131789">Place hold on <em>Advertising Management:An Indian Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=131789</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=131814</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> Delhi Pearson Education 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=131814">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=131814</guid> </item> <item> <title> Advertising Management </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=131815</link> <description> <![CDATA[ <p> By Batra, Rajeev.<br /> New Delhi Prentice-Hall of India 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=131815">Place hold on <em>Advertising Management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=131815</guid> </item> <item> <title> Advertising Management:Concepts and Cases </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133127</link> <description> <![CDATA[ <p> By Mohan, Mahendra.<br /> Madras Macmillan and Co.Limited 1989 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133127">Place hold on <em>Advertising Management:Concepts and Cases</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133127</guid> </item> <item> <title> Advertising:Theory and Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133417</link> <description> <![CDATA[ <p> By Chunawalla, S A.<br /> Mumbai Himalaya Pub House 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133417">Place hold on <em>Advertising:Theory and Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133417</guid> </item> <item> <title> Advertising:Theory and Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133418</link> <description> <![CDATA[ <p> By Chunawalla, S A.<br /> Mumbai Himalaya Pub House 1996 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133418">Place hold on <em>Advertising:Theory and Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133418</guid> </item> <item> <title> Advertising and Promotion: An Integrated Marketing Communications Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133478</link> <description> <![CDATA[ <p> By Belch, George E.<br /> New Delhi Tata Macgraw-Hill 2003 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133478">Place hold on <em>Advertising and Promotion: An Integrated Marketing Communications Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133478</guid> </item> <item> <title> Advertising and Promotion: An Integrated Marketing Communications Perspective </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133584</link> <description> <![CDATA[ <p> By Belch, George E.<br /> New Delhi Tata Macgraw-Hill 2003 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133584">Place hold on <em>Advertising and Promotion: An Integrated Marketing Communications Perspective</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133584</guid> </item> <item> <title> Handbook of Public Relations and Communications </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133698</link> <description> <![CDATA[ <p> By Lesly, Philip.<br /> Bombay Jaico Publishing 2002 .<br /> 874p </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133698">Place hold on <em>Handbook of Public Relations and Communications</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133698</guid> </item> <item> <title> Foundations of Advertising Theory &amp; Practice </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133731</link> <description> <![CDATA[ <p> By Chunawalla, S A.<br /> Mumbai Himalaya Publishing House 1999 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133731">Place hold on <em>Foundations of Advertising Theory &amp; Practice</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133731</guid> </item> <item> <title> Advertising and Sales Promotion </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133945</link> <description> <![CDATA[ <p> By Kazmi, S H H.<br /> New Delhi Excel Books 2001 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133945">Place hold on <em>Advertising and Sales Promotion</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133945</guid> </item> <item> <title> 22 Irrefutable Laws of Advertising:And When to Violate Them </title> <dc:identifier>ISBN:</dc:identifier> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=133954</link> <description> <![CDATA[ <p> By Newman, Michael.<br /> New Delhi Wiley India 2006 .<br /> 266p. </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=133954">Place hold on <em>22 Irrefutable Laws of Advertising:And When to Violate Them</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=133954</guid> </item> </channel> </rss>
