000			00347nam a2200133Ia 4500
008			211119s9999||||xx |||||||||||||| ||und||
082			_a658.81 _bMAT-A
100			_aMathur, U C
245		0	_aAdvertising Management
260			_bAcademic Press _aNew York _c2002
300			_axiv+3
650			_aManagementManagement _xMBA LIBRARY
942			_cBOOK
999			_c105512 _d105512