000 00420nam a2200121Ia 4500
008 211119s9999||||xx |||||||||||||| ||und||
082 _a659.1
_bBEL-A
100 _aBelch, George E
245 0 _aAdvertising and Promotion: An Integrated Marketing Communications Perspective
260 _bTata Macgraw-Hill
_aNew Delhi
_c2003
650 _aTechnology
_vManagement & auxiliary servicesManagement
_xMBA LIBRARY
942 _cBOOK
999 _c108997
_d108997