000 00476nam a2200145Ia 4500
008 211122s9999||||xx |||||||||||||| ||und||
082 _a658.5
_bKEL-S
100 _aKeller, Kevin Lane
245 0 _aStrategic Brand Management:building, Measuring and Managing Brand Equity
260 _bDorling Kindersley
_aIndia
_c2013
300 _axxix+586p.
630 _xMBA LIBRARY
650 _aTechnology
_vManagement & auxiliary servicesGeneral managementManagement
942 _cBOOK
999 _c121287
_d121287