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003 OSt
005 20220409054828.0
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040 _csbcl
082 _a658.805
_bAMA-J
100 _aAmerican Marketing Association
245 0 _aJournal of Marketing, Volume 76, Number 4
260 _bAmerican Marketing Association
_aChicago
_c2015
630 _xMBA LIBRARY
650 _aTECHNOLOGY
_vMANAGEMEMT & AUXILLARYGENERAL MANAGEMENTManagement
942 _cBOOK
999 _c121810
_d121810