000			00467nam a2200133Ia 4500
008			211122s9999||||xx |||||||||||||| ||und||
082			_a659.1 _bBEL-A
100			_aBelch, George E
245		0	_aAdvertising and Promotion: An Integrated Marketing Communications Perspective
260			_bTata Macgraw-Hill _aNew Delhi _c2003
630			_xMBA LIBRARY
650			_aTECHNOLOGY _vMANAGEMENT AND AUXILIARY SERVICESADVERTISING & PUBLIC RELATIONSManagement
942			_cBOOK
999			_c123721 _d123721