000 00467nam a2200133Ia 4500
008 211122s9999||||xx |||||||||||||| ||und||
082 _a659.1
_bBEL.G
100 _aBelch, George E
245 0 _aAdvertising and Promotion: An Integrated Marketing Communications Perspective
260 _bTata Macgraw-Hill
_aNew Delhi
_c2003
630 _xMBA LIBRARY
650 _aTECHNOLOGY
_vMANAGEMENT AND AUXILIARY SERVICESADVERTISING & PUBLIC RELATIONSManagement
942 _cBOOK
999 _c123722
_d123722