000			00384nam a2200133Ia 4500
008			211122s9999||||xx |||||||||||||| ||und||
082			_a659.1 _bBAT-A
100			_aBatra, Rajeev
245		0	_aAdvertising Management
260			_bPrentice-Hall of India _aNew Delhi _c1996
630			_xMBA Library
650			_atechnology _vadvertising and public relationsManagement
942			_cBOOK
999			_c131815 _d131815