000 00552nam a22001937a 4500
003 OSt
005 20250718124544.0
008 250718b |||||||| |||| 00| 0 eng d
020 _a978-93-5532-150-3
040 _cSBCL
082 _a658.8342
_bMOT-C
100 _aMothersbaugh,David L
245 _aConsumer Behavior
_bBuilding Marketing Strategy
250 _a14 th ed.
260 _aChennai
_bMcGraw Hill Education
_c2022
300 _a753p.
650 _2Technology
_aManagement & auxiliary services
_vGeneral management
942 _cBOOK
999 _c137273
_d137273