000 00391nam a2200145Ia 4500
008 211118s9999||||xx |||||||||||||| ||und||
082 _a658.8
_bBLY-M
100 _aBlythe, Jim
245 0 _aMarketing Communications
260 _bFinancial Times Pitman Pub
_aLondon
_c2000
300 _a252p.
630 _xMBA LIBRARY
650 _atechnology
_vgeneral managementManagement
942 _cBOOK
999 _c98538
_d98538