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Brand Positioning Strategies for Competitive Advantage

Sengupta, Subroto

Brand Positioning Strategies for Competitive Advantage - New Delhi Tata Macgraw-Hill 2005 - 297p.

Subjects--Uniform Titles: --General Stack

Subjects--Topical Terms:
Social Sciences--General Stack--Commerce, communications & transportationManagement

Dewey Class. No.: 380.1 / SEN-B

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