Brand Positioning (Record no. 107970)

MARC details
000 -LEADER
fixed length control field 00535nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230215120010.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211119s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Transcribing agency SBCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380.1
Item number SEN-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 #0 - TITLE STATEMENT
Title Brand Positioning
Remainder of title Strategies for Competitive Advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata Macgraw-Hill
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 297p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
General subdivision General Stack
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Sciences
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Commerce, communications & transportationManagement
General subdivision General Stack
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Shelving location Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     SB LIBRARY SB LIBRARY 19/11/2021 275.00   380.1 SEN-B 121387 GENERAL STACK 19/11/2021 1 19/11/2021 BOOK

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