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Sales Promotion And Consumer Based Brand Equity

Zacharias, Siby

Sales Promotion And Consumer Based Brand Equity - New Delhi Excel India Publishers 2014 - 178p.

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
TECHNOLOGY--MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement Studies

Dewey Class. No.: 658.82 / ZAC-S

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