Sales Promotion And Consumer Based Brand Equity (Record no. 123509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211122s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | ZAC-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zacharias, Siby |
| 245 #0 - TITLE STATEMENT | |
| Title | Sales Promotion And Consumer Based Brand Equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Excel India Publishers |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 178p. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| General subdivision | MBA LIBRARY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TECHNOLOGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement Studies |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Shelving location | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SB LIBRARY | SB LIBRARY | 22/11/2021 | 1400.00 | 658.82 ZAC-S | 00137142 | MBA LIBRARY | 22/11/2021 | 22/11/2021 | BOOK |