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Brand Positioning: Strategies for Competitive Advantage

Sengupta, Subroto

Brand Positioning: Strategies for Competitive Advantage - New Delhi Tata Macgraw-Hill 1990 - 299p.

Subjects--Uniform Titles: --General Stack

Subjects--Topical Terms:
Product management--MarketingIndiaBrandingManagement

Dewey Class. No.: 658.827 / SEN-B

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