Brand Positioning: Strategies for Competitive Advantage (Record no. 128718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211122s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Positioning: Strategies for Competitive Advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Macgraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| General subdivision | General Stack |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | MarketingIndiaBrandingManagement |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Shelving location | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SB LIBRARY | SB LIBRARY | 22/11/2021 | 150.00 | 3 | 658.827 SEN-B | 00110637 | GENERAL STACK | 24/03/2023 | 06/03/2023 | 22/11/2021 | BOOK |