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Consumer Behavior Building Marketing Strategy

Mothersbaugh, David L.

Consumer Behavior Building Marketing Strategy - 14th ed. - New Delhi Mc Graw Hill - 753p.

ISBN: 978-93-5532-150-3

Subjects--Uniform Titles: --MBA Library

Subjects--Topical Terms:
Management
General Management

Dewey Class. No.: 658.8342 / MOT-C

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