Consumer Behavior Building Marketing Strategy (Record no. 137965)

MARC details
000 -LEADER
fixed length control field 00527nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260420121715.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260420b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-5532-150-3
040 ## - CATALOGING SOURCE
Transcribing agency SBCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number MOT-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
245 ## - TITLE STATEMENT
Title Consumer Behavior Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Mc Graw Hill
300 ## - PHYSICAL DESCRIPTION
Extent 753p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
General subdivision MBA Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
-- General Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Shelving location Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management Department SB LIBRARY SB LIBRARY 20/04/2026 999.00   658.8342 MOT-C 143564 MBA LIBRARY 20/04/2026 20/04/2026 BOOK

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