Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands

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TextPublication details: Kogan Page New Delhi 2004Description: xvii+Subject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	SB LIBRARY GENERAL STACK	658.827 IND-B (Browse shelf(Opens below))	Available		00135654

Total holds: 0

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.827 AAK-A Aaker On Branding:20 Principles That Drive Success	658.827 ECO-B Business T Business Product Up Date 96	658.827 ELL-S Strategic Brand Management	658.827 IND-B Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands	658.827 LEH-B Brand Rejuvenation:How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing	658.827 MOO-B Brand Management : The Indian Context	658.827 SAR-S Strategic Brand Management for B2b Markets: Road Map for Organizational Transformation	Next

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